Benefit Longwear Powder Shadow.

The new Benefit Cosmetics color collection, with packaging inspired by the Art Deco design of the Golden Gate Bridge, includes a new product for the brand, a Longwear Powder Shadow.  A powder eyeshadow that comes in beautiful colors in a fabulous long-wearing formula? Yes, please!

These Longwear Powder Shadows are super silky soft and are highly pigmented so the colors are true. They apply with ease, blend to perfection and last all day. There are 12 shades in total with three finishes: matte, satin and sheen.

• Milk It! - Pearly White
• Call My Buff - Pale Shell
• Pinky Swear - Soft Matte Pink
• It's Complicated - Golden Peach
• Thanks a Latte - Golden Brown
• Pause for Applause - Soft Lilac
• Nude Swings - Soft Rose Gold
• Blingo! - Brilliant Silver
• Raincheck? - Smoky Amethyst
• Gilt-y Pleasure - Golden Sand
• Kiss Me, I'm Tipsy - Spiced Brown
• Quick, Look Busy - Matte Espresso

Benefit Cosmetics Longwear Powder Shadows sell for $20.00 each and are available at benefitcosmetics.com, Benefit Boutiques, Sephora and select Macy's stores.

Benefit Creaseless Cream Shadow.

Benefit Cosmetics is launching new color products with packaging inspired by the Art Deco design of San Franciso's famous Golden Gate Bridge. In case you didn't know, San Francisco is where Benefit was born and bred. The new color products include products for eyes, Creaseless Cream Shadow and Longwear Powder Shadow; and products for lips, Ultra Plush Lip Gloss and Hydra-Smooth Lip Color.

The award-winning Creaseless Cream Shadows are some of my favorite cream shadows ever. They are ultra smooth and apply like a dream. They don't budge once you put them on and they never ever crease.

They now come in ten shades, with seven of them new with this launch.

• Bikini-tini - Oyster Pink
• R.S.V.P. - Sparkling Champagne
• No Pressure! - Rich Fawn
• My Two Cents - Polished Copper
• Always a Bridesmaid - Pearly Lavender
• Blue My Mind - Arctic Blue
• Bronze Have More Fun - Antique Bronze
• Skinny Jeans - Pretty Pewter
• Holy Smokes! - Smoldering Charcoal

Benefit Creaseless Cream Shadows sell for $20.00 each and are available now at benefitcosmetics.com, Benefit Boutiques, Sephora and select Macy's.

Stay tuned for rundowns of the rest of the products in the new collection.

Benefit Fake Up Crease Control Hydrating Concealer.

This one product fills in lines AND conceals dark circles!

This new little beauty from Benefit first had me with the name - Fake Up - followed by Crease-Control. CREASE CONTROL! If only I had control over these creases in my face. Well, that is what Benefit set out to do with this new hydrating concealer.

Benefit Fake Up Crease Control Hydrating Concealer

Benefit Fake Up Crease Control Hydrating Concealer

You see this concealer is different. Very different. It is a concealer stick, surrounded by a very special "hydrating ring".

Benefit Fake Up Crease Control Hydrating Concealer

This ring is made up of Vitamin E and Apple Seed Extract. It actually looks and feels like a very silky lip balm with a concealer in the core. But that is not important. What it important is that this ring helps the concealer do its' job better by helping the concealer to seemingly float on skin and over lines, not settling into them as most concealers do! That is what I call crease control.

See also: How to Get Beautiful Skin in 5 Steps.

Fake Up instantly hides dark circles as it diffuses those creases (fine lines) for silky smooth, long-lasting coverage. It comes in three shades to suit most skin tones: Light, Medium and Dark. It doesn't get any easier.  I am using medium and it is a perfect match for my skin.

Fake Up Crease Control Hydrating Concealer will sell for $24.00 when it becomes available in March online at benefitcosmetics.com and wherever Benefit is sold.