Ellen DeGeneres for CoverGirl/Olay Simply Ageless Foundation.

I am so proud of the choice of Ellen DeGeneres for CoverGirl and Olay. Her face will be the face for their new foundation called Simply Ageless. This is one foundation that I cannot wait to try.

Simply Ageless is a first of its kind anti-aging makeup that won’t settle into fine lines or wrinkles, for an amazingly polished finish. The breakthrough formula contains Olay Regenerist serum and stays suspended over fine lines, making imperfections seem to disappear while improving skin condition over time. The unique formula transforms from a cream to a liquid on contact with skin, creating an “invisible suspension system” that floats over the skin’s surface without gathering in wrinkles or fine lines. The formula glides across skin for an ultra fine layer of coverage.

Simply Ageless will come in an array of 13 shades and will sell for $13.99 at mass retailers. Sadly, we have to wait a few more weeks for this beauty, as it will not hit shelves until January.

Take a look at the ad and some behind the scenes footage with Ellen. How fun!

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EXCLUSIVE CoverGirl Outlast Lipstain Preview at bebe.

For one weekend only, and just in time for the holidays, CoverGirl and bebe are giving us fashionistas the chance to try new CoverGirl Outlast Lipstain.

This Lipstain is an innovative pen-style lipcolor that delivers the feel of bare lips and achieves a look that's straight from the runway. From December 12-14, shoppers at select bebe stores across the country will receive one CoverGirl Outlast Lipstain free with a $100 purchase.

CoverGirl Outlast Lipstain won't be available to the public until January 2009 and the exclusive samples won't last long, so take advantage of some Holiday shopping and this exclusive offer!

The stores included in the offer: Fifth Ave., New York, Columbus Circle, New York, One West 34th Street, New York, Roosevelt Field, Long Island/Staten Island, Beverly Center, Los Angeles, Rodeo Drive, Los Angeles, Santa Monica Promenade, Los Angeles, Sherman Oaks, LA Valley, Newport, Orange County LA, Arden Fair, Central California, Fashion Valley, San Diego, SF Centre, San Francisco, Oakbrook, Chicago, Oak Street, Chicago, Watertower, Chicago, Woodfield, Minnesota/Chicago, Lenox, Atlanta, Northpark, Dallas/Austin, Houston, Houston Metro, Forum Shops, Las Vegas, Fashion Show, Las Vegas, Venetian, Las Vegas, South Beach, Miami, Dadeland, Miami, Aventura, South Florida, Tampa Int’l, Central Florida, King of Prussia, Philadelphia, Tyson’s Corner, Virginia/DC/Baltimore, Ala Moana, Hawaii, Royal Hawaiian, Hawaii, Scottsdale, Arizona, Green Hills, Central Midwest, Garden State, Central New Jersey, Short Hills, Central New Jersey, Valley Fair, Easy Bay (San Francisco), and Stoneridge, East Bay (San Francisco).

To further spread holiday cheer, CoverGirl and bebe are also sponsoring a sweepstakes with a chance to win the Ultimate Holiday Wardrobe ... and more! One lucky winner will receive a $1,000 bebe shopping spree and beauty gift with CoverGirl makeup valued at $500. Beginning Thursday, December 4, residents of the United States age 18 or older can enter online at www.okmagazine.com/bebeglam. To learn official rules and for a full list of CoverGirl gift-with-purchase participating bebe stores also visit www.okmagazine.com/bebeglam.

CoverGirl Outlast Lipstain will be available in ten virtually weightless shades at mass-market retail outlets nationwide beginning in January 2009 for $7.29.

Stay tuned for more on Outlast Lipstain as I give a few of the shades and breatrough formula a try.

Ellen DeGeneres is the New Face of CoverGirl.

I could not love this more. As a fresh faced woman of 50 - Yes 50! years old, Ellen is a perfect choice for CoverGirl.


Ellen DeGeneres gears up for her first ad shoot with CoverGirl Cosmetics.  Ads for her first campaign with the brand will appear in January 2009.

To learn more about this exciting collaboration between Ellen and CoverGirl, you can also check out http://www.covergirl.com/ellen/ where you can sign up to receive updates on her involvement via email or text!

Here is the press release announcing the collaboration:

Beauty giant CoverGirl cosmetics confirms today that the Brand is partnering with Ellen DeGeneres as its newest face.  This will be the first beauty campaign for the comedienne and Emmy award winning talk show host whose famous face will be the focus of new advertisements in January 2009. 

“Ellen is the quintessential CoverGirl.  She is smart, confident, natural, and beautiful from the inside out.  Her beauty and down-to-earth personality fit perfectly with what CoverGirl represents.  We look forward to our partnership – stay tuned for more news,” said Esi Eggleston Bracey, vice president and general manager, Global Cosmetics, Procter & Gamble Beauty. 

I am excited and think this is the perfect choice. I cannot wait to see and hear the ads - and Ellen’s take on it!