Taylor Swift for COVERGIRL NatureLuxe.

Earlier this year, when the news broke of Taylor Swift becoming the newest spokes model for COVERGIRL, I knew that something special had to be in store - and it is.  Swift will represent a new generation of luxury makeup, COVERGIRL NatureLuxe, launching in January 2011.

 

The new line includes a Silk Foundation and a Gloss Balm, both delivering a perfectly polished look and a lightweight feel.  Swift’s COVERGIRL ads for NatureLuxe will appear beginning in January. NatureLuxe Silk Foundation and Gloss Balm will be sold at drugstores nationwide.

Visit covergirl.com for more information on COVERGIRL Taylor Swift and the new cosmetics line, NatureLuxe. As soon as I get more information on the products, I will be sure to share.

Introducing COVERGIRL LiquiLine Blast Eye Liner

When using eye liner, I go back and forth from powders to pencils all of the time. I like the control I get with a powder and the way that I can blend it into a more smoky look. Then again, a pencil can be quick and easier, especially when going for a summer, easy look. Sometimes though, a pencil can be tough on my eyes. It is either too hard or soft, or just does not blend that way it used to.

COVERGIRL has solved my eye pencil problem with it's launch in its' "Blast" line up of products. They recently introduced LiquiLine Blast Eye Liner. Be sure to not let the name fool you. It is not liquid, it is a pencil, albeit a very soft pencil that can mimic the look of a liquid line.

"LiquiLine gives you that all-day, striking intensity of a liquid with the effortless application of a pencil. The expertly coordinated water-proof shades work with one of six Smoky ShadowBlast duos for a vibrant and colorful smoky eye!"

The double ended eye-liner includes the Blast smudger tip which is specially designed to work with the liquid pencil formula to smooth lines for dramatic perfection.  The waxes help the liner glide on smoothly and effortlessly, while the silicone formula provides the longwear benefit, and the concentrated colorants offer intense color pay-out. I am loving all of the shades, but honestly I find myself using the Silver Spark and Blue Bloom a lot this summer.

Look for LiquiLine Blast at you favorite mass retailer right now or online at drugstore.com, where they are $7.99 each.

*Press sample(s) of the product(s) featured was provided by brand or brand representative for editorial consideration.

The Latest LashBlast Mascara from COVERGIRL: LashBlast Fusion.

LashBlast girls listen up! COVERGIRL just announced the newest LashBlast mascara – LashBlast Fusion.  It’s COVERGIRL’s first ever volume and length mascara. Seeing how great both LashBlast and LashBlast Length are, I couldn't think of a better marriage of the two with this new beauty. If your lashes want and need it all, they can have it.

COVERGIRL Global Creative Design Director Pat McGrath previewed LashBlast Fusion exclusively during Fall/Winter 2010 New York Fashion Week. Watch the video below to see a behind-the-scenes video of Pat backstage at the Anna Sui show using her new favorite mascara. 

 

 

LashBlast Fusion will be available in-stores for $8.99 this April, but you can get it before anyone else beginning on March 12th, during the exclusive online pre-sale. From March 12th - April 5th, you can order (plus get free shipping) from selected e-tailers. Visit www.Facebook.com/COVERGIRL beginning March 12th for all the details.

If you pick it up, let me know what you think. I cannot wait to try it.