Pick of the Day - Elizabeth Arden Pure Finish Mineral Powder Foundation.

I seem to have a problem with mineral powder foundations making me get red and itchy, but I have not given up hope in finding one that works for me just yet. This is definitely one I want to try and needs to be on our mineral makeup radar. This is Elizabeth Arden's Pure Finish Mineral Powder Foundation with SPF 20.

This ingenious makeup takes the mess out of loose powder mineral makeup and gives you the purest, non-drying, perfect application. With its new fresh ground technology, just twist, swirl, tap and apply for pure perfection every time. Fresh ground. No waste. No mess. This powder comes in an easy grinder compact so you control just the amount of coverage you need. Turn to release a fresh layer of microlight powder with each application and grind precisely the amount you want to use. No more powder everywhere.

Bonnie Beer, Vice President of Global Color Marketing for Elizabeth Arden, describes the inspiration for the new formula: "When we developed Pure Finish, we wanted to create a new, innovative approach to minerals. Of course we wanted to provide a luxurious and non-drying formula for our consumer as well as address her concerns about mess, waste and purity. With its built-in grinder, we offer the ability to grind a single use application each day, like fresh ground coffee. That means she is getting the freshest, purest product each time with no waste or mess. It's pure perfection."

Inside the formula:
Sea Water Minerals: Sea water contains all the elements present in the human body, so it is especially compatible with skin. It’s rich in calcium and magnesium, essential elements that support skin’s own natural mineral equilibrium to strengthen skin’s appearance.
Mica: Adds luminosity and reflects light for a soft focus look.
Silica: Spherical powder gives a smooth feel and helps soften imperfections.
Squalane: Delivers moisturizing benefits.
Magnesium myristate: Creates a soft, luxurious texture.
Vitamins A, C and E: Condition skin and help protect against environmental assaults.
Aloe: Soothing and moisturizing
Titanium Dioxide: a mineral that provides natural sun protection.

Pure Finish Mineral Powder Foundation is available in eight Pure Finish Shades at Elizabeth Arden counters and online for $37.50.

Pure Finish Mineral Powder Foundation

Prevage Body Total Transforming Anti-Aging Moisturizer.

What it does for the face, it can now do for the body. Elizabeth Arden's Prevage just introduced Prevage Body Total Transforming Anti Aging Moisturizer. This is the ultimate anti-aging cream for the body - which is often neglected as far as anti-aging treatments go.

Moisturizing your body and keeping it soft and smooth is one thing - protecting it form the elements and age while repairing the damage is another. Prevage is just the latter.

Packed with the most powerful antioxidant formulation called Idebenone plus a very unique Tripeptide Complex, to totally transform the skin. The clinical reports are amazing on this beauty.

"Over 85% of consumers tested observed a reduction in the look of minor scars, stretch marks and dimpled skin and 67% of consumers also saw a reduction in the appearance of age spots and discolorations."

Yes, that is a wow! I have been using this on my hands for just a few weeks and the results are totally deserving of the wows - and then some. My pesky dark age spots are literally disappearing right before my very eyes. It has made the most difference than anything that I have tried to date. I am so very excited about this and urge you to get on over to your closest Elizabeth Arden counter and give this a try. Do not let the $135 price tag scare you. A little goes such a long way and it works like nothing else - really.

Fall Collection: Elizabeth Arden Double Intrigue Eyes.

This new Fall collection from Elizabeth Arden boasts beautiful shades and products to shape, shadow, line and define. From natural tones to rich evening shades, everything you need for looks that are, well...totally intriguing. Appropriate as this is called The Double Intrigue Eyes Collection.

The stars of the collection are the new Color Intrigue Eyeshadow Duos. There are seven new color combinations in duo form. The packaging is sleek and more modern, with the most beautiful script engraved onto the compact itself. It is a quote from Miss Elizabeth Arden herself, "To be beautiful and natural is the birthright of every woman.".

The eyeshadows in new shades are rich colors, but in the most beautiful natural tones. The colors are true, glide on like silk and give color payoff as they last through the day. The seven shade combinations: Autumn Leaves, Peacock, Illusion, Golden Moss, Pink Clover, Blue Smoke and Black Currant.

To keep the eyeshadows looking their best through the day, there is a new Advanced Eye-Fix Primer available. The popular Eye Fix Primer gets an update in the new formulation is is advanced with Vitamins A, C, and E, along with a complex blend of botanicals. This primer primers the eyelids, smooths and soothes them, making the whole eye area look bright, while making shadows last all day.

The collection also includes two Color Intrigue Gel Eyeliners. The liners come complete with the perfect applicator brush, and is available in black and brown. There eye line finishes with Ceramide Lash Extending Treatment Mascara in Midnight. Beautiful.

Not for the eyes, but to compliment the gorgeous eye looks you can get, is the brand new Shimmer Powder. This compact is also engraved with Miss Arden's famous quote. Using this powder with the fabulous Kabuki-style brush, leaves the skin with a sheer, yet beautiful subtle shimmer. It can be sweept over cheeks, chin and forehead alone for a luminous glow, or applied over blush or bronzer to highlight the look.

These products are all limited edition and are available right now online at ElizabethArden.com as well as your favorite Elizabeth Arden counter.