Estée Lauder Pure Color Shadow.

First they introduced Pure Color Gloss, now they are onto eye shadow. Estée Lauder is kicking it up another notch with the launch of this new line of eye shadows, called Pure Color Shadow.

Pure Color Shadow is a brilliant collection of 48 highly pigmented shades, that come in 4 dynamic finishes. The collection again comes from world-renowned makeup artist and Estée Lauder Creative Makeup Director Tom Pecheux.  Just like the Pure Color Gloss, the shadows use the Lauder exclusive True Vision™ Technology which incorporates intense pigments into the shadow for saturated, color rich application. Couple that technology with the four different finishes – matte, satin, luminous and metallic – your eyes will be bright, bold and illuminated.

When asked about the creation of these new shadows, Pecheux said, "I think eyeshadow brings to a woman a lot of self-confidence and power. The new Pure Color EyeShadow shades and finishes are sensual and powerful and I love them. These are definitely my babies."

The finishes:

• MATTE: Jet milled coated pigments provide a contemporary, suede-like finish
• SATIN: A low lustre texture combined with a refined luminosity creates a soft, sophisticated sheen
• LUMINOUS: Prismatic light-reflecting pearls provide a chic, lustrous sparkle (listed as Shimmer on the EL website)
• METALLIC: Flattened and round pearls are paired to create intense, vivacious drama

To see the 48 eye shadow shades, visit the Pure Color Shadow page over on EsteeLauder.com. From the palest pink to the richest brown, blue and smoky gray, the shade you crave is there. Each Pure Color Shadow retails for $20 and is available now online and at all Estée Lauder counters nationwide.

*Press sample(s) of the product(s) featured was provided by brand or brand representative for editorial consideration.

Estée Lauder Introduces Pure Color Gloss.

The easiest way to add some color to your look is with a lip color. When it comes to summer, I like gloss the best. For both of those, reasons I am loving this new collection of glosses from Estée Lauder. Meet Pure Color Gloss.

Created by Estée Lauder Creative Makeup Director Tom Pecheux, this new collection features their exclusive True Vision™ Technology. What is that? well, it is a new method of wrapping pigments in a crystal-like coating to provide intense, brilliant color and shine to lips. And talk about color. There are 34 shades and 3 different finishes to choose from.

Once you select from the range of colors that include natural nudes, edible berries, seductive reds and sensual plums, pick your finish. From a soft satin shine to an energetic sparkle, these three distinct finishes glide onto the lips to draw maximum attention:

SHINE: Color-true pigment polymers deliver an ultra shiny, glossy finish
SHIMMER: Finely cut pearls provide a mirrored shine with fierce shimmer
SPARKLE: Super high-shine fused with high-powered metallic sparkle for the most dramatic look

Plus, the Pure Color Glosses are enriched with Vitamin C and Vitamin E to moisturize and help protect lips, while multi-functional humectants enhance lips’ emolliency and moisturization leaving lips immediately soft and hydrated. So, over time the condition of the lips improves, feeling and looking younger and healthier. All that while looking beautifully glossy, that is never sticky at all.

Pick you shade and try on of the new Pure Color Gloss at you favorite Estée Lauder counter, or online. Each gloss sells for $18.00.

*Press sample(s) of the product(s) featured was provided by brand or brand representative for editorial consideration.