Pure energy that pulsates sultry sophistication is the inspiration behind the new vision in color by Estée
Lauder Creative Makeup Director Tom Pecheux for Spring 2011. The Wild Violet Pure Color Makeup Collection is a dynamic collection of high-performance makeup and fragrance products to highlight the spring season with a burst of enthusiastic color.
In this intensely vivacious collection, lips delight in shades of electric orange, brazen cherry and violet plum, eyes are smoldering in muted neutrals with wisps of purple for maximum depth and attention while nails are rich and smokey in a modern charcoal.
Adding to the collection, a vivid, lush fragrance called Wild Elixir, has a first impression of Genet Flower, Mandarin, Purple Freesia, Blue Jasmine and Wild Gardenia to create a lively experience and then Amberwood is blended in to complete scent with an energetic, multi-sensorial vibrancy.
The collection rundown:
Pure Color Lip Gelée - $20.00
- Electric Violet
- Electric Coral
- Electric Pink
- Electric Cherry
Pure Color Long Lasting Lipstick - $24.00
- Wild Coral
- Wild Blossom
- Wild Fire
Pure Color Five Color EyeShadow Palette - $42.00
Pure Color EyeShadow - $20.00
- Sugar Cube
- Untamed Violet
Double Wear Stay-in-Place Eye Pencil - $19.00
Pure Color Nail Lacquer - $19.00
Estée Lauder Wild Elixir - $55.00
The Wild Violet Spring 2011 collection is available for a limited time at select Estée Lauder
counters nationwide and esteelauder.com.
Estée Lauder first introduced the concept of long-wearing makeup in 1997 with Double Wear Stay-in-Place Makeup SPF 10, a liquid foundation whose purpose was to keep pace with the modern woman’s active, on-the-go lifestyle. More than a decade later, thanks to new advanced technologies and forward-thinking innovation, Estée Lauder has grown the Double Wear promise of long wear into a franchise of long-wearing products for face, eyes and lips. It's latest addition to join the Double Wear lineup is this Mineral Rich Loose Powder Makeup.
