March 13, 2012

L’Oréal Paris EverCrème Collection.

March 13, 2012/

L’Oréal Paris has a EverCrème Sulfate-Free Moisture System, and I am really excited about it. Not only does it seem made for me and my dry brittle hair, but the collection introduces the first Cleansing Conditioner to hit the mass market. Say goodbye to spending so much money on WEN ladies; the alternative is here.

This seven-piece haircare line is free of heavy waxes, which can weigh hair down, and features the first Sulfate-Free Moisture System™ which relies on gentler, naturally-derived cleansers. Simply said, dry hair experiences triple action hydration thanks to a blend of botanical oils that treats and smoothes hair’s surface while wrapping, reinforcing and conditioning every strand for the ultimate in silky soft locks.

Spring 2012: L'Oreal Paris Cosmetics.

February 14, 2012/

L'Oreal Paris has launched a whole slew of new products for spring this year. Just in the cosmetics department there are new shadows, liners, blush, balms and glosses. Not to mention some new skin care, a new nail color range, more from Visible Lift and some new Magic Lumi products. We will talk about those soon, but let's get to what I am most excited about - the new makeup.

Stop Faking It with L’Oréal Paris Voluminous False Fiber Lashes Mascara.

November 08, 2011/

I am a huge fan of the L’Oréal Paris Voluminous line of mascaras. When I heard about this new one called False Fiber Lashes Mascara ($8.95), I was plenty excited. Especially as I am awful at applying false lashes, but crave the look of them, just about all the time.

The power of False Fiber Lashes comes from two things - the formula and the brush.

The formula is made up of dual-fibers, that utilizes a combination of super-fine nylon and rayon fibers. The ingenious mixture perfectly adheres to natural lashes, all the way from the root to tip, thanks to the special polymers in the formula. Lashes are lengthened and volumized, like you have probably never seen from just a mascara before.

The brush is slender, but full and thick with its slighly curved, cone shape. One coat and lashes are bold. Two coats and they are perfectly bold and bigger than you would expect. Three coats, and you can start to get clumpy lashes, so be careful if you must, but stopping at just two coats is plenty of lash for me. My lashes look big and bold, almost fake, all day, with no smearing, flaking or clumping.

Choose from the regular formula in Black, Blackest Black or Black Brown; or the Waterproof formula in Blackest Black or Black.

Bring on the big, bold lashes ladies - False Fiber Lashes does it and then some. Find this mascara at your favorite drugstore or mass merchandiser and see it for yourself.

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