MAKE UP FOR EVER Pro Finish Compact Foundation.

Dual finish powders are nothing new. When used wet, you get full coverage; used dry, you get a sheer, more natural look. What is new and different about this new dual finish powder foundation from MAKE UP FOR EVER is that this one does the total opposite of what you have come to know. And that is not only what is different. This powder foundation looks beautifully natural on the skin, either way you use it. Introducing Pro Finish.

This new innovative foundation is so special that it was six years in the making. MAKE UP FOR EVER Creator & Artistic Director Dany Sanz actually tested more than 70 different formulations before finding one that met her approval. She relied upon feedback from makeup artist friends who actually tested the products out in the field, and then the would report back on it. She wanted the formula to be used wet and dry interchangeably, cover a multitude of skin issues, provide buildable coverage, be portable, and most importantly deliver long-lasting, professional results in a matter of minutes. I can attest to the fact that she hit it out of the park with this one. Not only that; it comes in an extensive line of 25 shades.

I have tested Pro Finish both wet and dry. I applied it with a damp sponge and watched as my skin took on a beautiful sheer look to it. I have to apply a few coats to get the coverage I want, but it blends into my skin perfectly. It looks like my skin but better. My favorite way to wear it is dry, though. I have been brushing it on over makeup primer for a fuller coverage, that never settles into my lines or looks cakey. This is a super quick way to apply for everyday. I do find myself dusting it over liquid foundation too, for a finishing touch and added color. With my favorite foundation being a tad too light for me, a few swipes of the brush with this powder leaves my skin looking pretty great.

MAKE UP FOR EVER Pro Finish Foundation sells for $36.00 at MAKE UP FOR EVER boutiques and at Sephora.

Fall 2012: MAKE UP FOR EVER.

Inspired by MAKE UP FOR EVER Founder and Creative Director Dany Sanz's love of Tango dancing, MAKE UP FOR EVER introduced the limited edition Black Tango Palette.  It is the star product of this years fall line up.

This bold, yet feminine Black Tango Palette ($45.00) features four exclusive new shades of the award-winning Aqua Cream shadows that are guaranteed to stay put all night long on the dance floor, or what ever grueling tasks you take on during the day.

To wear, use the Ivory Aqua Cream on the brow bone and sweep one of the darker shades of black based red, blue or green on the lid and beneath the eye. The brush is designed to work with the creams and helps it apply effortlessly.

MAKE UP FOR EVER Black Tango Palette

The collection also features a new lip product Aqua Rouge, and a new brow product Aqua Brow.

Aqua Rouge ($24.00) is a liquid lip color duo that provides long-lasting, smudge-proof color in just two simple steps. First, apply the lip color side, then top with the transparent gloss.  The transparent side seals in the color, while adding a high-shine to the look. 12 highly pigmented shades are available:

#1 - Nude Beige
#2 - Rosewood
#4 - Chestnut
#5 - Beige Brown
#7 - Pink Brown
#8 - Red
#9 - Burgundy
#10 - Raspberry
#11 - Dark Raspberry
#13 - Purple
#14 - Light Rosewood
#15 - Pink

MAKE UP FOR EVER Aqua Rouge #8 and #14

Aqua Brow ($20.00) is a long-wear, smudge-proof, creamy gel formula that dries to a powder finish and is highly pigmented to help fill in, define and accentuate brows. I was surprised at how easy this gel is to use.  I squeeze a small amount onto the back of my hand and dip my eyebrow defining brush in it, then gently brush on to fill in brows.  I like using it with a definer brush, but you could use a spooly brow brush to brush and color brows into shape if you wanted to.  Aqua Brow comes in seven shades:

#10 - Light Blonde
#15 - Blonde
#20 - Light Brown
#25 - Ash
#30 - Dark Brown
#35 - Taupe
#40 - Brown Black

MAKE UP FOR EVER Aqua Brow #15

Shop for all the new MAKE UP FOR EVER fall products at MAKE UP FOR EVER boutiques and in Sephora.