Smart Meets Beauty: BEAUTY by POPSUGAR.
/If you follow POPSUGAR at all, you may have seen that they just launched a beauty brand. Exclusive to ULTA Beauty, you may be thinking, really... do we need yet another line of makeup to tempt us?
Well, BEAUTY by POPSUGAR is different. POPSUGAR's network of 100 million beauty junkies are loud and proud and founder Lisa Sugar heard their voices. She took all of the communities' ideas and put together the ultimate beauty haul and made it even smarter!
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