NEW: Maybelline Pulse Perfection Vibrating Mascara.

Get ready to experience a breakthrough from America’s #1 favorite mascara innovator. Introducing the most technologically advanced mascara yet from Maybelline New York, NEW Pulse Perfection by Define-A-Lash Vibrating Mascara – so good, you won’t believe your eyes.

Maybelline New York’s first-to-mass vibrating mascara delivers 7,000 vibrations per minute in 7 synchronized actions so lashes are transformed to perfection. The battery-powered mascara offers a patent pending vibrating elastomer brush, which gently pulsates against lashes. The horizontal micro-motion is designed to mimic pro makeup artist application technique (zig zag), and extend it to its maximum potential, mistake-free and effortlessly.

How it works: The exclusive formula features thickening agents, emollient waxes, film formers to transform lashes. It is completely buildable so you can apply, one, two or several coats, depending on your desired lash look. Upon contact with lashes, the Pulse Perfection vibrating brush works by uncrossing individual lashes for more perfect separation and definition. Simply push the button, and hold the wand steady as you slowly coat eye lashes, root to tip.

Now you can be the first to feel the vibe! In an exclusive online preview sale, one day only on May 18, 2009, consumers can visit Maybelline.com/pulse or a participating retailer to make the anticipation for NEW Pulse Perfection a reality: Target.com, Walmart.com, CVS.com or Walgreens.com.

In sleek black and gold packaging, NEW Pulse Perfection looks especially luxurious. It is available for just $14.95 beginning July 2009 at mass market retailers nationwide. The mascara comes in two washable shades, Very Black and Blackest Black, and one waterproof shade, Very Black.

Do I Look Like a Beauty Expert?

Do I look like a beauty expert? Do I have a sign on my back that says "Beauty Blogger"? Or could it be that I just look like I know what I am doing?

The funniest thing happened to me over the weekend at CVS. I was scanning the latest anti-aging products and searching for something with Hydroquinone (did they take this off the market? I cannot locate a fade cream with it in the drugstore price range) along with two other women. We hear a man getting obviously frustrated making a lot of noises n the next aisle over, which was the makeup aisle. He then nervously approached me to ask if I could help him find something. I almost asked him to go to the front to get help, but for some reason I think he knew I could help him - and I think I wanted too (yeah - a young cutie!).

This young man had cut himself shaving on his nose - didn't know you were supposed to shave your nose - and had a little red mark that he wanted to help heal and cover.He obviously had somewhere pretty important to go, or someone pretty special to see.

I told him we needed to look for a concealer, and an inexpensive one as he would only need it for a few days. He thought that maybe he should get some kind of pencil, which I thought was odd, but he thought he could cover it and make it look like a freckle. I tried not to chuckle, this man wanted help. Real help. So, I again told him that a concealer is what he needed. 

After looking through various types of concealer, I thought I should dig a little deeper to find one that might not irritate the cut, while covering it at the same time. My choice was Maybelline's Mineral Power Natural Perfecting Concealer.

Not only did it look like this concealer would do the trick, I thought that the power of the minerals might help heal his tiny cut. At least the minerals could not hurt it.

He wanted to go with the lightest color, but I told him that if it were too light than it would definitely accent the cut and call attention to it. He said I was the expert (ha, ha) so I choose the shade called Cream, which looked to match his skin tone. I then told him to not just apply the makeup with the wand, but to dab a bit of it from the wand on the back of his hand to warm it up and then dot it on his nose with his finger. He repeated what I had stated and felt pretty confident. 

Luckily, he didn't ask me to help him apply it. But I think he was confident enough and I hope it covered properly for him.

When I went back to the skin care aisle, both of the other women in the aisle stopped and had a bit of a chuckle with me. I then told them what I did for a living, and they both said that I should have told the man so he would feel extra confident, as he was getting help from someone in the know.

Do you have funny beauty story to share? If you do, please share it in the comments. You never know when something that is really funny, that makes me laugh out loud, gets rewarded! Yes, a little beauty swag could be in order.

The Colossal Volum' Express from Maybelline.

My sister was over just as I was delivered this newbie from Maybelline, so I let her do another guest post-

Wearing mascara is a must for me!  I have been blessed to have been given long lashes, but if they are not curled and have mascara on them, they pretty much stick straight out and my eyes look tiny! With that said, when I first I tried this new mascara from Maybelline called Colossal Volum' Express, I flipped and jumped with joy in my bathroom! 

 

This mascara makes my lashes look voluminous without drying or caking- with just one single coat of the mascara. And more importantly my lashes now have the much needed volume to make my eyes pop.  It lasted through the day and didn't smudge or streak. Taking it off was a breeze with normal cleanser too.

The secret of this magic wand lies in it's oversized brush and unique, thickening formula with collagen. The patented brush provides ample surface area to connect with each lash while the smaller bristles seek out even the smaller lashes, you know the ones in the inner and outer corners.  The unique formula’s fine wax is what helps to prevent the clumps while collagen and moisturizing jojoba oil provide a quick, generous effect on the lashes. 

Instant volume, instant wow! And the fact that Colossal Volum' Express can be picked up at the drugstore is another win-win situation, no? And for $7.47 it is a must-have mascara eye popper.