Fall 2012: Maybelline Scene on the Runway Color Tattoo Shadows.

In case you haven't heard, it is currently Mercedes Benz Fashion Week in New York City. Maybelline New York is the official sponsor of the show. Have you seen any of the Maybelline end caps at the drugstore? They feature some great limited edition Scene on the Runway fall products. They are certainly eye catching. As I have read so much about the Color Tattoo Shadows and never having tried them, I knew I had to try these and now. The colors are gorgeous! Of course, I had to have all four shades.

The shades:

Barely Beige
Gold Shimmer
Mossy Green
Rich Mahogany 

I like the formula and how pigmented the shadows are.  You only need a small amount of product for the color pay-off I demand.  To get the ultimate wear, make sure to use an eyeshadow primer.

In addition to the new shadows, Maybelline launched the perfect brush for applying the cream gel shadows.

It is a dense, stiff, flat brush that helps apply the shadows with ease. I dab the color on the lid with this new brush, then blend with a fluffier brush after the formula has set for a few seconds. To clean the brush in between colors, just swipe it on a tissue.

Look for the special displays at your favorite drugstores now. I had a hard time finding all four colors in stock at one location. I actually purchased one at CVS, one at Rite Aid, and two at Walgreens. I didn't find any of the special displays with the new fall products in either Target that I checked. I paid $6.99 for each shadow at Walgreens and Rite Aid, and $7.39 each at CVS. I did score $3.00 in CVS Extra Bucks for a $10 Maybelline purchase at CVS too, because of course I purchased a few more goodies.

Happy 40th Birthday Maybelline Great Lash!

Can you believe that Maybelline New York Great Lash Mascara ($6.99) has stood the true test of time and has been front and center on the beauty shelves for 40 years now? I am sure it will be here 40 more years as every 1.7 seconds, another tube of Great Lash is sold. Wow. Well, Happy Birthday icon!

In celebration of its 40th Birthday, Maybelline has partnered with three celebrated fashion designers - Max Azria, Tracy Reese and Vivienne Tam - to create a limited edition collection.

This Maybelline limited edition collection is exclusively available at Target stores and online at Target.com.

Maybelline Volum' Express One by One Mascara.

I'll be honest. I have not had the best of luck when it comes to Maybelline and their mascaras. While I tend to gravitate toward more luxury mascara, I also cannot deny my love for the drugstore likes of L'Oreal Voluminous or COVERGIRL LashBlast. I was anxious to give this new Volum' Express One by One Mascara a good 'ole try.

At first glance, the brush is similar, but different. It is made of a variety of lengths of rubber bristles, that taper on each end. What does this do? It actually helps to make application easier when defining each lash. It does define each lash, while plumping them up a bit, individually. I normally go for full on volume long lashes, so it is for those with either very full lashes to being with, or those wanting a defined, more natural look. For this I understand the One by One in the name, but not the Volum' Express, as I don't get what I normally expect in a volume formula.

The mascara does apply with ease and stays pliable, but almost too pliable. If I wore my glasses or touched my lashes while wearing, I did get a bit of flakes falling under my eyes.

All in all, this mascara is not bad, but it is not what I would call good for me either. I really wish I could have a better opinion of the Maybelline line of mascaras, but they just have not worked for me overall.

Volum' Express One by One Mascara is available in drugstores and mass retailers now for a suggested retail price of $8.15.