April 09, 2009

Prescriptives NEW Motor-Eyes Instant Action Mascara!

April 09, 2009/

Add another new mascara to the crowd of movers and shakers.

Prescriptives and QVC premiered the NEW Motor-Eyes Instant Action Mascara on Saturday, December 27 with over 6,600 of the beauties ordered. The Motor-Eyes Mascara, which is the first vibrating mascara sold through QVC, is available exclusively through QVC, that is until it hits Prescriptives counters on April 15th.

With just one turn of Motor-Eyes Mascara, you instantly turn up the volume, the color impact, the lift and curl. All this while turning down clumping, smudging, flaking and application time. The patented vibrating brush quickly coats and separates lashes and works in tune with the high-performance formula to instantly give lashes extreme what we all want: volume, lift and curl.

Key Benefits & Technology:

· Volumizes
· Impacts with rich color
· Lifts, curls and separates
· Less application time for desired look due to vibrating brush
· Spike-resistant
· Non-clumping
· Non-flaking
· Non-smudging
· Long-wearing
· Ophthalmologist-tested
· The patented vibrating brush keeps mascara moving to quickly coat and separate lashes.· The Smooth Volume Complex with non-stick polymers allows the formula to roll onto lashes from the root for clump-free volume and length.
· The micro-ColorSpeed pigments are dispersed evenly with the vibration of the brush to wrap each lash in thick, rich, vibrant color.
· A special crystal-clear film former immediately seals in color and helps the mascara stay-put so the rich, lush look lasts all day without flaking or fading.
· The spiral motion of the brush vibrations, along with the light gel-polymer base, automatically lifts and curls lashes.
· Lash conditioners Pantethine and Panthenol coat lashes, keeping them soft and supple.

Motor-Eyes was my mascara du jour and let's just say it was very quick and easy to ooh la la lashes. I am really getting used to these vibrating mascaras, and I cannot see using anything else anymore. Really. They are that good! So far with this one, I have experienced no flaking or smudging - just super long and fairly thick lashes.

Motor-Eyes Instant Action Mascara will be on counter and online at Prescriptives.com on April 15th. It will only be available in black, and sell for $32.00.

March 04, 2009

Prescriptives U-Pick Refillable Compacts, Eye & Cheek Colors.

March 04, 2009/

The leader in beauty customization, Presciptives is taking it a step further. Introducing the new U-Pick Refillable Compacts to create your own makeup palette from an extensive range of shades. Simply choose your favorite colors for eyes, cheeks or both to fill your U-Pick Refillable Compact.

Just select the compact size and fill it up. There is a large, medium and small compact to select from.

The large compact fits either three U-Pick cheek colors, six U-Pick eye colors, four eye colors and one cheek color or two cheek colors and two eye colors.
The medium compact fits either two U-Pick cheek colors, four U-Pick eye colors or one cheek color and two eye colors.
The small compact fits one U-Pick eye color.

There are 44 eye colors from barely there Bellini to striking Sage. Each eye color sells for $14.00. For the cheek colors, there are 20 velvety shades to highlight, contour and define, selling for $17.50 each. The compacts are priced as follows: Large - $6.50, Medium - $6.00 and Small - $3.00.

The U-Pick colors and compacts are available now at Prescriptives counters as well as online.

February 02, 2009

Prescriptives In Bloom Spring Color Collection 2009.

February 02, 2009/

Perfectly suited for Spring with the most beautiful shades, Prescriptives In Bloom is sure to be a hit.

This spring, bloom into a bouquet of floral inspired shades with Prescriptives Spring 2009 Color Collection. In Bloom is a fresh collection of vivid and whimsical tones in a playful palette of sunflowers, marigolds, petunias and lilies. Eyes are soft in delicate neutrals with hints of bold orchid or lavender. Cheeks blush with a fresh pop of color in petal or peach tones. Lips are touched in sheer, glossy shades of zinnia, posy, tulip and tuberose. Keep your spring look In Bloom with Prescriptives.