Ingenious Mascara Packaging with LashControl.

Once a mascara is used more than a few times, do you notice that more and more product starts to come out on the brush? Do you often remove this excess product with a tissue? I do. So when I was at the CEW Product Demo with Total Beauty, I was thrilled to see this new mascara product called LashControl.

 

The difference in this product is in the packaging. It is no wonder they were a finalist for a 2007 HBA International Packaging Design Award. You see, as you remote the mascara wand from the tube, you can squeeze this rubber piece that is actually part of the tube. You see, you will gently squeeze the tube as you remove the wand, and the pressure your apply to the rubber part will determine the amount of product that stays inside the mascara tube and the amount of product that comes out onto the wand. In other words, the pressure you apply will vary upon your application for say day time versus night time.

Here is the in-depth description from the manufacturer:
"The built in wiper sleeve at the mouth of the mascara tube is easily manipulated.... Now your brush can be BOTH AN APPLICATOR AND LASH SEPARATOR.

The mascara comes with a fitted, snap-down vinyl "baggie" for added protection inside your make-up bag. The extra inch of distance provided by the flexible wiper offers another barrier to air and foreign particle contact with the formula which make the mascara perform better and for a longer period of time.

The LashControl wiper sleeve and container are manufactured by a major supplier to the cosmetics industry. This innovative system has been in development for more than 4 years and has been successfully tested for functionality, loss-of-volume shelf life and durability."

While I have not tried the actual mascara in the tube, I felt it important enough to point out that this could be an innovation in the mascara industry.

LashControl is not yet widely available but there are a few retail outlets that currently stock this mascara as well as BeBeautiful.com.

I bet that we will see similar packaging from other mascara leaders or perhaps our favorite brands will partner with these innovators to use the packaging with their own formulaes. 

New Mascara Must-Try's.

There is a new push for new and innovative mascaras. Everyone wants to have the holy grail mascara - which really is not possible as lashes are so different. Mascara is an individual choice. Either way, there are quite a few mascaras on the market that are real must-haves.

 

• Bourjois Volume Clubbing Mascara - long-lasting to last through the harshest of elements and hard core clubbing $17
• CARGO Texas Lash Mascara - formulated with 3D polymers to wrap each lash making them as big as can be. $20
• Clinique Lash Power Mascara - new 12-hour formula plumps lashes while leaving no clumps, smudges, or sowing of wear $14
• CoverGirl LashBlast - makes lashes full thick, full of volume, and all without clumping, smudging or flaking at all $7.50
  
• Guerlain LE 2 Mascara - a mascara with two sides and two brushes; one brush to coat and make lashes thick and full while the other brush is angles and smaller for precision application $35
• Lancome High Definicils - with a soft, rubberized brush that feels almost flimsy, the application  could not be any smoother. The brush bends slightly as it moves up through lashes making them ultra long and defined $23
  
• LORAC Visual Effects Mascara - packaged with a unique four sided applicator to separate, lengthen, thicken, and curl all in one $19.50
• Smashbox Bionic Mascara - formula is positively charged with ions so the formula adheres to lashes in an almost magnetized way $19

Is there one mascara that really stands out to you? Or if you have tried one of these, let us know what you thought.

Covergirl's LashBlast for Thick and Full Lashes.

Add another favorite mascara to my list.

Covergirl recently launched LashBlast Volume Blasting Mascara, and it does as it's name says, makes lashes full thick, full of volume, and all without clumping, smudging or flaking at all. 

 

The orange brush threw me off at first, but it is actually a fuller version of my new favorite rubber-like type of applicators. My lashes were thick enough with just one, slow coating, and lengthened enough to make me all around lash happy.

LashBlast ($7.50) comes in two formulas, the regular version (which I am using) as well as a waterproof version. Each of them is available in four shades: Very Black, Black (my choice), Black Brown, and Brown.

Let me know if you have tried Covergirl LashBlast and how you like this new mascara.