NEW: Kiehl’s Marvelous Mineral Mascara.

The first mineral mascara from a prestige company, Kiehl's has a winner with this wonderfully, gentle mascara formula. Introducing Kiehl's Marvelous Mineral Mascara. Just launched last week, this mascara is flying off the shelves already.

Continuing their long history of offering products that combine color with caring conditioners, this new beauty was born.

This Marvelous Mineral Mascara, enriched with mineral pigments for rich color, wraps lashes in instant color and care. Combining volumizing Acacia Senegal with conditioning Jojoba OilAloe Vera, the unique formula gives lashes natural looking length, volume and a rich, glossy color.

Development of Kiehl’s Marvelous Mineral Mascara was in response to fervent requests from customers - loyal patrons who have long relied on Kiehl’s for the company’s unique, highly efficacious products. This formula addresses a key customer need for natural looking lashes yet accomplished with a “lash caring” application.

The safe and gentle formula is hypoallergenic, paraben-free, and fragrance-free. The ultra-soft brush was carefully designed to be tug-free and extra caring for lashes. Also of note, is that the formula is safe for the most sensitive eyes and contact lens wearers.

While wearing, I only experienced long, glossy lashes. No clumps, or smudging. This is a perfect everyday mascara.

Kiehl’s Marvelous Mineral Mascara is available in Black or Black Brown, now, for $16.50. Pick it up at a Kiehl's free standing store or online at Kiehl's.com.

TurboLash - for the Most Lash-tastic Lashes EVER!

My sister stopped over earlier today and my mouth hung open in awe. She barely had to ask, "You noticed my lashes, didn't you?". She has barely had visible lashes before. Now, she was sporting what I like to call Lash-tastic lashes. Lashes so full, thick, long, free of clumps, full of volume. Like the best pair of false eyelashes one could ever imagine. And Cindi was wearing them - though these were her own lashes. Lashes courtesy of Estee Lauders' TurboLash.

Yes, I was skeptical, afraid to try them. I even named moving mascaras' as a big blunder in the beauty industry last year. But I did not try them. I was afraid. Until now. I want Lash-tastic lashes in one fell swoop - a quick and easy coat of mascara.

I will be heading to my Estee Lauder counter first thing in the morning to scoop up my own tube. I will be back with pictures!!!

Have you experienced TurboLash yet? What did you think?

Change Your Mascara, Change Your Look with Mascara from Clinique.

No matter what your eyelashes need or want, or if you just want to change it up a bit, you know, just because; Clinique has you covered. Or rather, they have your lashes covered. With 9 mascara options, there is something for you.

All of the following mascaras are allergy tested, 100% fragrance free and ophthalmologist tested. Also, note that each and every formula is tested on sensitive eyes and is safe for even contact lens wearers.

If you do not know where to begin, follow my mini-mascara guide below.

From left to right, Lash Building Primer, Naturally Glossy Mascara, Long Pretty Lashes Mascara, Lash Power Mascara Long-Wearing Formula, Gentle Waterproof Mascara, Lash Doubling Mascara, High Definition Lashes Brush Then Comb Mascara, High impact Curling Mascara, High Impact Mascara.

Lash Building Primer - A Primer for the lashes. A special polymer in this primer makes mascara hold on to lashes longer while making them appear even fuller. $13

Naturally Glossy Mascara - A Natural mascara for an everyday look. It adds a gloss to the lashes as it lengthens and enhances them. In Jet Brown or Jet Black. $14

Long Pretty Lashes Mascara - For the ultimate in long lashes, this mascara lengthens lashes up to 30%. In Black/Brown or Black. $14

Lash Power Mascara Long-Wearing Formula - This is the best long wearing, full 24 hour mascara that last through everything - sweat, humidity, rain, crying, even swimming. This one removes with warm water and gentle tugging along the lash line. See my review here. In Black Onyx or Dark Chocolate. $14

Gentle Waterproof Mascara - For those with smudging issues or those that need to vamp up the lashes while playing sports, this is your best bet. This waterproof version is gentle, yet effective while adding both length and thickness to the lashes. In Black/Brown or Black. $14

Lash Doubling Mascara - If your lashes crave thickness, this mascara delivers 2X the fullness to lashes while adding length and definition too. In Black/Brown or Black. $14

High Definition Lashes Brush Then Comb Mascara - This mascara delivers if you want lashes that are defined. The brush side delivers the formula with great color, then the comb separates lashes. The extra step is worth it if definition is what you are looking for. Black/Brown or Black. $14

High Impact Curling Mascara - This new mascara from the Spring Collection, (more info on that to come this week) the arched wand scoops up and lifts up every last lash while making them longer and thicker. In Black/Brown or Black. $14

High Impact Mascara - Looking for volume? Then this volumizing mascara that gives you lush, plush, full and long lashes is it. In Black/Brown, Black or Black Honey. $14