Did you know nearly two-thirds of U.S. women report that the older they get, the more difficult it is to keep their skin moisturized?* I definitely agree. The older I get, I have noticed that my skin is overall drier and it is harder to keep it moisturized long-term. Not only does my skin feel dry, but it also looks rough, dull and I'll be honest — it just looks old. It's a fact that the skin’s natural renewal cycle slows down as we age. That means that dead skin cells form faster and build up on the skin’s surface giving it that rough, dry texture and dull appearance. Couple that with the fact that our oil gland production starts to slow down as we age too, so it's simply harder to retain moisture. This is why it's super smart to regularly use a moisturizing body lotion like AmLactin which just so happens to be the #1 moisturizer brand recommended by dermatologists for rough, dry skin. It's the best-kept secret for dry skin!