IT Cosmetics Blurred Lines Collagen Smooth-Fill Lipstick.

IT Cosmetics is a brand dedicated to creating innovative products. Their latest product puts powerful innovation into lipstick -- yes lipstick! You know how we get lines on and around our lips as we age? Well, their latest lipstick Blurred Lines Smooth-Fill Lipstick not only kisses lips in beautiful color, it fills in lips with a host of ingredients so that lines are plumped and looking ageless.

Blurred Lines works with Hyaluronic filling spheres to actually blur lip lines on the lips and around the lips. No, it doesn't bleed, but these spheres are moisture binders that draw moisture to the lips and actually plump the are around the lips as well, so the fine lines around the lips while wearing are blurred and smoothed out as well. The addition of collagen also helps to produce fuller, more youthful lips as well.

The formula is packed with lip-loving pigments that last a good five to six hours. The finish is that of a gloss with a lot of shine which I love. It feels almost like a lip-balm because of the hyaluronic acid plus aloe vera and shea butter; it's very soothing.

IT Cosmetics Blurred Lines Collagen Smooth-fill Lipstick comes in nine beautiful shades from nude to dark berry and even includes the signature it girl red:

Love - sheer rose mauve
Naturally Pretty - soft natural pink
Perfect Nude - sheer flushed nude
Ruby Slippers - sheer red flushed
It Girl - true vibrant red
Brave - sheer bold red
Daring - brown plum
Believe - sheer berry flush
Live - soft sheer pink

Buy IT Cosmetics Blurred Lines Collagen Smooth-fill Lipstick for $24 at itcosmetics.com, ULTA Beauty stores and Ulta.com now.

IT Cosmetics Naturally Pretty Vol. 2 Romantics Matte Eyeshadow Palette.

You know my love for eyeshadow palettes well. I can't pass up a good shadow palette, especially when it's a high quality palette made with beautiful romantic shades like this new beauty from IT Cosmetics. The brand new palette is a second volume of matte shadows as a follow up to their original Naturally Pretty Palette; this is Naturally Pretty Vol. 2 Romantics Matte Luxe Transforming Eyeshadow Palette and it's all kinds of soft, sexy and beautiful!

The palette includes 14 shades that range from a super light vanilla shade, soft lilac and all the way to a great deep slate shade that is perfect as a liner.

Shades include:
Peaceful – soft matte taupe
Hope – matte vanilla peach
Sweetness – matte champagne pink
Enchanting – matte dusty lilac
Devotion – matte smoky plum
Fate – matte muted marsala
Embrace – matte rose taupe
Mystery – matte deep charcoal
Adore – matte nude peach
Tranquility – matte soft mint
Desire – matte rose peach
Romance – matte rose pink
Trust – matte smoky slate
Poetic – matte dusty gray
Transforming Pearl

I love the shades and the formula. The formula is a soft matte formula that is matte, but not a dry, chalky matte type formula. These mattes are made to actually look soft and beautiful on the lids; these shadows diffuse lines and wrinkles around the eyes and lids.

The genius of this palette, though, is the transforming pearl shade. This shade instantly transforms any of the matte shades into a soft pearlized tone. To use, simply dip your brush into any of the 14 matte shades then tap it into the transforming pearl shade and voilá! I love the lighter shades to be worn as matte, but then use the shades like Fate and Embrace with the pearl.

Buy the IT Cosmetics Naturally Pretty Vol. 2 Romantics Eyeshadow Palette for $42 at itcosmetics.com and Ulta.