IT Cosmetics is a brand dedicated to creating innovative products. Their latest product puts powerful innovation into lipstick -- yes lipstick! You know how we get lines on and around our lips as we age? Well, their latest lipstick Blurred Lines Smooth-Fill Lipstick not only kisses lips in beautiful color, it fills in lips with a host of ingredients so that lines are plumped and looking ageless.

Blurred Lines works with Hyaluronic filling spheres to actually blur lip lines on the lips and around the lips. No, it doesn't bleed, but these spheres are moisture binders that draw moisture to the lips and actually plump the are around the lips as well, so the fine lines around the lips while wearing are blurred and smoothed out as well. The addition of collagen also helps to produce fuller, more youthful lips as well.

The formula is packed with lip-loving pigments that last a good five to six hours. The finish is that of a gloss with a lot of shine which I love. It feels almost like a lip-balm because of the hyaluronic acid plus aloe vera and shea butter; it's very soothing.

IT Cosmetics Blurred Lines Collagen Smooth-fill Lipstick comes in nine beautiful shades from nude to dark berry and even includes the signature it girl red:

Love - sheer rose mauve
Naturally Pretty - soft natural pink
Perfect Nude - sheer flushed nude
Ruby Slippers - sheer red flushed
It Girl - true vibrant red
Brave - sheer bold red
Daring - brown plum
Believe - sheer berry flush
Live - soft sheer pink

Buy IT Cosmetics Blurred Lines Collagen Smooth-fill Lipstick for $24 at itcosmetics.com, ULTA Beauty stores and Ulta.com now.

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IT Cosmetics Blurred Lines Collagen Smooth-Fill Lipstick.