Urban Decay Matte Eyeshadow.

If you have never tried an Urban Decay Eyeshadow, now is definitely the time. UD shadows are such a popular item that many of the shades are often sold out when I am in Sephora. If you use them, you will know why.

Urban Decay took their eyeshadow to the next level and recently launched their Matte Eyeshadow. Still encased in their signature subway token, the only difference here is that the case is a bronze instead of silver, making it simple to tell the types of shadow apart. The shadows are still full of pigment, of course, and the finish is definitely matte, yet has a silky feel to it. These shadows are never chalky, trust me. I have tested a few with various brush types, and the end result is always the same - full color that looks beautiful and lasts all through the day.

Right now, there are a dozen new shades, with some more in the making, I bet. They really have a winner here, as with all of their other 52 shadows. Here are the shadows and their shade description:

ABC Gum - matte light peach
Cult - matte muted purple
Chronic Matte - matte bright green
Foxy - matte ivory
Illegal - matte plum brown (my favorite that I use as an eyeliner. I just wet an eyeliner brush, dip my brush in the shadow, and stroke on - beautiful!)
Naked - matte taupe
Narcotic - matte teal blue
Perversion - matte black
Purple Haze - matte bright purple (pictured)
Secret Service - matte warm brown
Revolver - matte light grey
Yeyo - matte white

Each Urban Decay Matte Eyeshadow retails for $16 and is available at sephora.com.