Anne Hathaway for Lancome.

The gorgeous Anne Hathaway is the newest spokemodel for Lancome. She just signed on to become the company's newest "brand ambassador" starting later this year. She will appear in print and television ads for their newest frarance, which has yet to be revealed.

"Anne Hathaway is a radiant young woman who perfectly embodies modern femininity," said Lancôme International president Odile Roujol. "We know she will portray all the passion and excitement of our new fragrance, to be launched throughout the world in September 2008."

Lancome is on a roll here when selecting beautiful faces to align with product launches. Most recently Kate Winslet was named spokemodel for the Tresor line, while Clive Owen represents the Hypnose Homme Fragrance.

Stay tuned for information on their latest fragrance, launching this fall.