NEWS: Justin Timberlake is Bringing Sexy Back to Givency.

Parfums Givenchy is pleased to announce its collaboration with Justin Timberlake for the launch of its new men’s fragrance.

Justin Timberlake is one of the most gifted artists of his generation, a multi-talented worldwide star who is a singer/songwriter, producer and actor with countless awards, which include an Emmy, multiple Grammy's and MTV Music Awards.

“Beyond his huge celebrity appeal, we have chosen Justin Timberlake because he is a world recognized trendsetter who redefines modern elegance” says Alain Lorenzo, President and CEO of Parfums Givenchy.

Created by Hubert de Givenchy who opened his first Couture house in Paris in the 50’s, Givenchy is a major Fashion and Perfumes & Cosmetics company, with the most refined creations on the cutting edge of contemporary luxury.

The complete project will be unveiled to the press in June 2008 and will be launched in two stages, beginning in the Fall of 2008, with a worldwide roll out across 2009.

He will definitely sex the campaign up, don't you think.

Great job, Givenchy.