A Safer Way to Fight Frizz.

A few weeks ago, I told you about The Brazilian Blow Out Controversy. With it’s dangerous formaldehyde-laden formula, salons across the country are starting to pull this treatment off their shelves.

The simple fact is, women don’t need to endanger their hair and health with harsh, dangerous chemicals to get gorgeous hair.  There are safe, and natural alternatives. One such alternative is from Ouidad.

Ouidad, the curl expert with salon locations in NY and LA, has encouraged women for over 25 years to embrace their natural hair texture.  Now, says Ouidad, “it’s become a matter of life and death, and not just the risk of a bad hair day. Consumers need to be properly educated about the risks involved with these treatments, and to seek a safe solution.”

Check out the amazing before and after in the video below as Ouidad restores damage and brings curls back to life!