press sample, affiliate links

I've probably only said it a dozen or so time this year, but I am THRILLED that lipgloss has made a big comeback. I have always been a lipgloss girl.

theBalm is out with a brand new gloss that is upping the gloss game in a big way. That's because the new theBalmJour Creamy Lip Stain is a type of hybrid lipgloss, in a way that you wouldn't expect.

You might have noticed that the name of theBalmJour Creamy Lip Stain is 'lip stain" and not "gloss". Well, that is because this lip product is completely unique with polymers that allow it to start out as a glossy shine then end as a stain — like hours later.

The gloss stays on my lips all morning and doesn't wear off until lunch. In all honesty, the shine probably comes off with my lunch, BUT I am left with a beautiful color that literally lasts on my lips all day.

I need to use this to remove it completely from my lips.

Read also: Top 10 Nude Lipsticks

How theBalmJour Creamy Lip Stain works is with this unique polymer formula that actually binds the two textures together. It is SO flexible because of the formula and it looks, acts and feels like a gloss as soon as you apply it.

Almost better, is that theBalmJour Creamy Lip Stain has the pigment of a lipstick, with a smooth and creamy feel. Even with the final stain finish, it still looks somewhat creamy on the lips. I have not experienced any dryness. It is a quite moisturizing formula.

There are eight lip-loving shades in the theBalmJour Creamy Lip Stain lineup. Choose from Hola, Konnichiwa, Salut, Aloha, Hello, Namaste, Ciao or Ni Hao.

I am absolutely obsessed with the shades Hola and Hello. Who knew I would love a pink-berry lip as much as I would in the shade Hello?

Each theBalmJour Creamy Lip Stain sells for $14. Buy it now at thebalm.com, Kohl's or Amazon.

Like this post? Read one of these!