Beyoncé to Turn Up the Heat as she Launches her First Fragrance in Union Square.

In honor of her very first fragrance, Beyoncé is going to be turning up the "Heat" in Union Square. If you didn't already know, her new must-have fragrance is called Heat.

Heat is described as feminine and irresistible; the floral, fruity, woody scent features rare, sensual flowers. Beyoncé Heat opens with a radiant floral bouquet of magnolia, neroli and red vanilla orchid balanced with a kiss of luscious blush peach. At its heart, almond macaroon, sweet honeysuckle nectar and crème de musk combine to create an exquisitely sensual experience. Finally, warm and sexy notes of giant sequoia milkwood, tonka bean and amber linger to seduce the senses.

Check it out, as she turns it up on February 2nd, where New Yorkers will catch the fever as Beyoncé celebrates the launch of her debut fragrance. The visionary artist is illuminating the central destination with fiery red light and smoky fog, infusing the winter landscape with a steamy, sexy aura that embodies Beyoncé’s unique appeal.

The unprecedented, spectacular display will vividly capture the spirit of Beyoncé Heat, creating a dramatic play of light that promises to turn heads and pique curiosity. The radiant spotlights transforming Union Square will serve as a luminous backdrop to the Beyoncé Heat launch party, where luminaries from the worlds of music, film, and media will gather to toast Beyoncé’s latest venture.

If you are in the NYC area, head on over to Union Square between 6:00 PM and midnight on February 2, 2010, to witness, this lavish and what sounds like a breathtaking, once in a lifetime event.