One of the first shows kicking off this season of Mercedes Benz New York Fashion Week is The Heart Truth's Red Dress Collection 2012 Fashion Show. Coming back for the seventh year in a row, Bobbi Brown is again a proud sponsor of the evening.

This year Bobbi created an exclusive, limited-edition Classic To Go Palette in support of the campaign. The palette features three universally flattering Eye Shadows, two Lip Colors and a mini Lip Gloss. The palette even features a specially designed package and the tagline "Listen to Your Heart."