Have you heard? The iconic yellow lotion seen on more bathroom counters in America than any other has been reformulated to deliver even more dramatic results. Really, it is true. Introducing Clinique Dramatically Different Moisturizing Lotion+. Make note of the + (plus).

Why mess with a good thing? Clinique's famed moisturizer was already the #1 selling moisturizer in the United States, so why did they go and make it even more different? Well, times have changed and science had seen a lot of advancement in skin care. So Clinique took the latest ingredients and advancements to tweak the formula to make it even better.

Clinique's NEW Dramatically Different Moisturizing Lotion+

Doing so was no easy task. It took 6 and a half years, 3 formulating dermatologists, 53 researchers, and 100 formul trials to get the new Dramatically Different Moisturizing Lotion+ just right.

The mission was to provide barrier strength and to boost the moisturizing power of the lotion. The barrier repair complex is comprised with a blend of sunflower seed cake, barley extract and cucumber fruit extract that helps to strengthen the skin's barrier, imparting resilience ad resistance to environmental stresses. The new moisturizing ingredients include Hyaluronic Acid to help skin hold onto moisture for improved hydration; Glycerin to attract moisture to the skin; and Urea, which is a naturally occurring component in the products of the skin's own moisturizing factor that helps to mimic that function.

Dramatically Different Moisturizing Lotion+ was tested on 1,600 people of different ethnicities across 5 countries. Users saw:

50% improvement in moisture for all day hydration without an extra drop of oil
54% improvement in skin's barrier strength in eight weeks without changing the famously silky texture.

I can attest to both of those statements. The new Dramatically Different Moisturizing Lotion+ formula looks the same, feels the same, and still absorbs very rapidly. This formula keeps my skin feeling hydrating and and glowing all day.

Look for Dramatically Different Moisturizing Lotion+ on Clinique counters and online at clinique.com now. It retails for $26.00 for 4.2 oz.