Fall 2012: Stila Cosmetics.

Stila recently launched some new products as part of their fall collection. Not only did they launch new products, they branded a new tagline, "Makeup your own rules". Have you seen the new ads?

The product news for Stila this fall is that they have expanded their best-selling Stay All Day franchise. The line-up now now includes a Foundation & Concealer duo that is said to last all day, plus new shades in Stay All Day Liquid Lipstick and Stay All Day Liquid Eyeliner. 

The Stay All Day Foundation and Concealer comes in 16 shades to help a variety of skin tones. I just got my hands on one and am taking it for a test. Look for my review and photos of this new foundation and concealer later today.

Take a look at the rest of the Stila fall 2012 products:

Stay All Day Liquid Lipstick – $22 (Sephora Exclusive)
This creamy, full-coverage lip color delivers intense moisture with bold, long-lasting pigment to stay in place for up to six hours of continuous wear. The comfortable texture feels weightless on lips and its color-rich formula will not bleed or transfer. Enriched with Vitamin E and avocado oil, Stay All Day Liquid Lipstick hydrates and softens lips so they look and feel beautiful. Available in 10 shades.

Stay All Day Waterproof Liquid Eye Liner in Snow – $20
Seen on the runways at Fashion Week, this stunning matte white shade of Stila’s cult-favorite liquid liner creates a bright-eyed stare. The easy-glide, quick-dry precision liner stays in place all day – no smudges, feathering, or running. The thin, marker-like tip is easy to use, even for the beauty beginner. From a thin line to a bold, dramatic stroke, it goes on smoothly without skipping, smudging, or pulling, and stays in place until you say when.

In the Know Eye Shadow Palette – $39
Stila’s original matte eye shadows are back in this beautiful collection of 10 universally-flattering shades that can be worn wet or dry. Create endless earth-inspired looks with the help of an 8-page lookbook featuring how-to tips and tricks from Stila Global Creative Director Sarah Lucero. Each palette also comes with an exclusive shade of Smudge Stick Waterproof Eye Liner in Halfmoon – a matte charcoal gray.

Smudge Stick Waterproof Eye Liner in Empress – $20
Beloved for its ability to deliver intense color and subtle sparkle with serious staying power, Smudge Stick Waterproof Eye Liner is now available in a new trend shade for fall – a striking white with sophisticated shimmer. Formulated with a blend of pearls, the long-wearing formula is waterproof, transfer-proof and fade-proof. Soft, smooth and even on the eyes, it can be applied to both the upper and lower lash lines.

Lip Glaze Trios in Foliage and Harvest – $12 each
Inspired by the change of seasons and vibrant autumn colors, these Lip Glaze Trios each contain three of Stila’s most popular lip gloss. The gorgeous hues will add a splash of color and glossy shine to lips with one click of the iconic pen.

Shop for these new fall beauties right now at stilacosmetics.com and at Sephora.