Looking for a lip product that does it all? So wasn't the creator of IT Cosmetics Jamie Kern, so she took to the experts and developed one with them.

Vitality Lip Flush 4-in-1 Reviver was developed with plastic surgeons to become this dream product. Lip Flush is indeed four products in one: an anti-aging lip balm, lipstick, lip gloss and lip stain.This innovative multi-tasker takes the place of them all.

The cutting-edge, yet all natural formula contains IT Cosmetics' patent pending Hydra-Luxe technology. This relies on ingredients such as Plum Oil, Cherry Oil, Shea Butter, Aloe, Argan & Jojoba. They work together like never before. Lips are hydrated, conditioned and nourished, like the best lip balm - but with long-lasting glossy color.

I am using Lip Flush in Je Ne Sais Quoi. The color is subtle, and surprising at first. When I applied Lip Flush, which feels like a super-luxe lip balm, all I got was a clear glossy lip. No color. Within a few minutes, the color turned into a very natural, natural sheer pink color, if you want to describe it as a color. It is more like a bit deepened shade of my very own lips. Very natural, smooth and glossy. This light shade did last for quite a long time. I did apply after eating and drinking and it doesn't leave a traditional stain to the lips. It does what it says and as intended, it adds a flush of color to the lips.