Josie Maran's GOGO Natural Volume Argan Mascara.

I have yet to try Josie Maran’s brand new GOGO Natural Volume Argan Mascara, but I am going to purchase one just because of the philanthropic effort behind its' making. The fact that I like Josie's products doesn't hurt the matter either. Really, I cannot think of a better excuse to try a new mascara.

This new mascara was launched by Josie for the Get One Give One Campaign in partnership with City of Hope, one the nation’s leading cancer research and treatment facilities. Celebrating the hope, strength, and natural beauty of City of Hope patients and survivors, Josie is donating a mascara to a City of Hope patient for every one sold.  Amazing, don't you agree?

The ultimate volume-boosting mascara, GOGO Natural Volume Argan Mascara is said to naturally plumps and curls for maximum lash drama. Her patented Triple V brush enhances volume and wraps lashes one luxurious layer at a time for full, longwearing, clump-free, water-resistant definition.  The formula is 80% natural with 50% of the ingredients deemed certified organic.  The rich, hydrating formula evenly builds thickness and smoothness, delivering a full fringe of blacker-than-black lashes with dewy shine. Like all Josie Maran formulas,this new mascara is free of parabens, sulfates, synthetic fragrances, synthetic dyes and phthalates.

Support this wonderful effort and try out a new beauty too. Shop for GOGO Natural Volume Argan Mascara at Sephora.com, where it sells for $22.00.

On a side note, Josie will be a part of a great event happening in Los Angeles tomorrow, August 19th. Josie will join City of Hope for a day of inspiring makeovers, helping patients and survivors look and feel their best—both inside and out.  Josie’s team of makeup artists will be on hand to provide in-depth, 40-minute natural beauty pre-registered consultations and walk-in appointments to give patients the chance to rediscover their natural beauty while lifting spirits and inspiring hope. All participants will receive a travel size GOGO Mascara, enabling them to bring the natural beauty experience home.