Last year, Lancôme launched Genes Day, a one-day national tribute to the beauty of scientific research benefiting St. Jude Children’s Research Hospital. This year, Lancôme continues the celebration, by once again donating $7 from the purchase of every Génifique Youth Activating Concentrate FRIDAY ONLY on October 21st to St. Jude to benefit research and help save children’s lives.

For this second annual Genes Day, Lancôme has committed to raising double as much as last year—$300,000 from one day of sales.

If you are a user of Génifique Youth Activating Concentrate, head on over to your favorite Lancôme counter and stock up and make your purchase a part of this great cause. Of course, if you have never used this breakthrough skin care treatments, now is the time to try it as well. You can even pick up a free 7-day sample from the Lancôme coounter now, so you can just how well it works for you. By trying it, I know you will want to buy it.

All of the information about Genes Day can be found over on the Lancôme Facebook Application.

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Lancôme Genes Day is October 21.