"Dramatic, daring Lashes have been a chic and urbane part of the modern Artist’s persona since Edie and friends made it all happen Downtown, on block-print canvas or grainy 16-millimetre film. Multi-media, counter-culture, the ultimate cool. In The Studio is the epitome of the look updated, featuring new Studio Fix Lash in Black Fix or Studio Brown, with the latest thermoplastic synth-rubber moulded brush, designed to kill clump as it separates lashes. Go for the bold stroke, as they do In The Studio."

In a word, this new M∙A∙C mascara is divine, and I am happy to report that it is a welcome addition to the M∙A∙C permanent collection.

I am using Studio Fix Lash in Black Fix, and I could not be happier with this beauty. The bristles on the wand are very short, stiff and are rubbery. This lengthens my lashes and keeps them separated like no-one's business. Take a look at my lashes with just one, quick and simple stroke.

I usually go for more of a full lash look, but the utter ease with dramatic length and separation make for a welcome surprise, and I am loving the look. For $13.00 each, this is just a few dollars more than my go-to drugstore mascara, and I have no problem penny-ing up for this one.

Studio Fix Lash is available right now at your favorite M∙A∙C counter, store and online at M∙A∙C Cosmetics.

*Press sample submitted for review by brand or brand representative.