I've preached about sunscreen and the importance of it's use throughout the entire year. Finding a lotion that is good for your face with a non-irritating sunscreen is a must! With those standards in mind, CeraVe has created its first daytime moisturizing lotion for the face, called CeraVe Facial Moisturizing Lotion AM with SPF 30. It provides broad spectrum protection against the sun’s UVB-burning and UVA-aging rays.

Using effective sunscreen ingredients, CeraVe has developed a daily-use, non-comedogenic facial moisturizer that helps to protect and restore the skin, keeping it younger, fresher and healthier looking. CeraVe® Facial Moisturizing Lotion AM with SPF 30 features micronized zinc oxide and broad spectrum sunscreen actives such as homosalate, octinoxate and octocrylene which deflect UVA and UVB rays from the sun and other sources of UV radiation such as your computer screen and fluorescent lights.

The ceramide-rich formula provides essential ingredients to maintain healthy skin. So, while CeraVe Facial Moisturizing Lotion AM with SPF 30 is protecting your skin from the sun, it’s also rebuilding and restoring your skin’s protective outer lipid layer. Hyaluronic acid in this unique formula attracts water to the top layer of skin to keep it hydrated, while niacinamide boosts the skin’s natural production of ceramides and essential fatty acids. The addition of cholesterol and phytosphingosine help to assure that these key physiologic lipids are at optimal levels in the skin’s uppermost layer, keeping it healthier and looking its best.

CeraVe Facial Moisturizing Lotion AM launches on August 1st and will retail for $13.99 and can be

found at mass retailers, drugstore.com and drugstores nationwide . For more information on CeraVe products, check out their website at cerave.com.