Smart Meets Beauty: BEAUTY by POPSUGAR.

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If you follow POPSUGAR at all, you may have seen that they just launched a beauty brand. Exclusive to ULTA Beauty, you may be thinking, really... do we need yet another line of makeup to tempt us?

Well, BEAUTY by POPSUGAR is different. POPSUGAR's network of 100 million beauty junkies are loud and proud and founder Lisa Sugar heard their voices. She took all of the communities' ideas and put together the ultimate beauty haul and made it even smarter! 

BEAUTY by POPSUGAR makes your outer glow just as bright as your inner one. The products work hard, play nice and look great! 

All of the new products contain healthy and smart ingredients; the formulas are buildable with shades that range from sheer to intense. The products are easy to use, and I've been more than impressed with the few products that I've tried.

I was sent a few eye products to try and they really blew me away. I tried a few shades of the Be Noticed Eye Shimmer Putty Powder and Make Waves Liquid Metallic Eye Color. 

The Putty Powder reminds me of ColourPop eyeshadow in how it feels, but this one is deceiving. The shades are very buildable, from sheer to intense; it's all in the brush you choose and in how much you layer on.

I really like the Make Waves Liquid Metallic Eye Color. I was afraid to open it with a big caution sticker on it (open it cap facing up or it WILL spill). It also looked like pure water and the tube and I was perplexed. But what I didn't realize was how beautiful the formula was. As soon as you apply the wash of liquid over your lid, it dries down almost instantly. It deposits the most beautiful shimmer effect on the lid for an almost 3-D effect.

I am excited to try more from the lineup after trying these few products. What do you have your eye one?

Learn more at beautybypopsugar.com. Buy BEAUTY by POPSUGAR at ULTA now.

A press sample of the products featured have been provided for editorial consideration. All opinions are my own. Affiliate links have been used in the post. Please see disclosure policy for complete information.