Vitamin C = Power Brightening.

The weather is not the only thing that could use some brightening up right about now. As the sun is starts to shine later in the day, colors are becoming more vivid in fashion, but my skin is still dull and is in need of some major brightening. I want it to not only feel more alive after the long harsh winter, I want it to look awake, alive, and more radiant.

As I look for products to try, I stumbled on this brand new Vitamin C Power Brightening Cream SPF 25 with Vitamins E and B5 from Grassroots Research Labs.

In case you do not know about the Grassroots line, it is an Estee Lauder brand sold exclusively through Kohls and Kohls.com:

Grassroots is committed to bringing naturally-sourced technologies to the skincare market by continuously seeking the newest natural resources and merging them with the latest breakthroughs in science. With this commitment, Grassroots Research Labs remains at the cutting edge of skincare technology and its brand promise as “the future of skincare.”

Now, onto the good stuff, the new Vitamin C Power Brightening Cream.

This is a rich, hydrating cream with SPF 25 protection that blends into the skin to improve skin’s clarity, tone, and brightness, lessen the appearance of age/ dark spots and improve barrier strength.

Formulated with Vitamin C, this ingredient is found most abundantly in citrus fruits indigenous to sun intensive climates, known to help protect skin and reduce the appearance of discolorations and age spots. Discolorations and age spots which are triggered by the sun - result from uneven accumulations of pigment in the skin’s surface layers. These pigment clusters are a key cause of uneven skin tone and visible skin aging. Applying Vitamin C topically can help reduce the appearance of these discolorations. This potent cream contains 10% of a 4-fruit blend containing Mandarin orange, Bitter orange, Grapefruit and Lemon. In addition, a powerful combination of other protective vitamins including Vitamin E and B5 were added to protect your skin against the effects of free radicals and increases moisture in the skin.

Vitamin C Power Brightening Cream SPF 25 with Vitamins E and B5 also contains a broad spectrum UVA/ UVB protection with SPF 25 to provide essential protection from the sun’s aging UVA and damaging UVB rays.

Get your dose of Vitamin C at Kohls stores and Kohls.com for $32.50.