In honor of her very first fragrance, Beyoncé is going to be turning up the "Heat" in Union Square. If you didn't already know, her new must-have fragrance is called Heat.

Heat is described as feminine and irresistible; the floral, fruity, woody scent features rare, sensual flowers. Beyoncé Heat opens with a radiant floral bouquet of magnolia, neroli and red vanilla orchid balanced with a kiss of luscious blush peach. At its heart, almond macaroon, sweet honeysuckle nectar and crème de musk combine to create an exquisitely sensual experience. Finally, warm and sexy notes of giant sequoia milkwood, tonka bean and amber linger to seduce the senses.

Check it out, as she turns it up on February 2nd, where New Yorkers will catch the fever as Beyoncé celebrates the launch of her debut fragrance. The visionary artist is illuminating the central destination with fiery red light and smoky fog, infusing the winter landscape with a