COVERGIRL Signs Two Olympic Hopefuls.
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Brains, brawn and now beauty... I love this bit of news and am excited to share it, as COVERGIRL just announced the addition of two new fun and fearless faces!
U.S. Olympic hopefuls Jennifer Kessy (Women’s Beach Volleyball) and Marlen Esparza (Women’s Boxing) will rock their COVERGIRL as they compete in the London 2012 Olympic Games. How cool is that?
Beginning in late-May, Kessy and Esparza will appear in both print and tv ads for COVERGIRL. In the advertisements, Kessy and Esparza will show how powerful makeup can make you look and feel confident from the inside out.
Both will represent game-changing COVERGIRL products, LashBlast Volume and Outlast All-Day Lipcolor, which will be available in special, limited-edition packaging.
The COVERGIRL London 2012 Olympic Games, limited-edition products, which feature a specially designed Procter & Gamble (P&G) medallion encircling the trademark Olympic rings, will be available at mass retailers nationwide beginning in May.