La Mer Goes Blue for World Oceans Day.

With a heritage deeply rooted to the beauty and power of the sea, La Mer is proud to announce the fifth anniversary of its partnership with Oceana, the world’s leading international ocean advocacy organization.  Since 2005, La Mer has actively supported the efforts of Oceana in the protection and preservation of the oceans as a tribute to its founder, Dr. Max Huber.  Inspired by the rejuvenating and healing powers of the sea, La Mer has created a limited-edition 100 ml World Oceans Day “blue” Crème de la Mer jar and will make a $200,000 donation to Oceana.  This is the first time the look of La Mer’s signature Crème de la Mer jar has been changed; “going blue” signifies the brand’s continued commitment to the oceans.

Over the course of the past five years, La Mer has donated over half a million dollars globally towards Oceana’s sea expeditions, studies and preservation efforts.  La Mer’s $200,000 World Oceans Day donation in 2010 will support Oceana’s habitat protection campaign and will also help heighten awareness for their recent global expansion in Belize.

For more information about World Oceans Day and the partnership between La Mer and Oceana, please visit www.lamer.com/oceana.

La Mer’s limited-edition 100 ml World Oceans Day Crème de la Mer will sell for $310, and is available at select Saks Fifth Avenue, Neiman Marcus, Bergdorf Goodman and online at lamer.com.