Giorgio Armani Beauty Presents Rouge d'Armani.

Just when you thought you had heard it all in lipstick technology, Giorgio Armani kicks it up a bit - again.

Inspired by the Micro-fil technology that they created 10 years ago to treat makeup as a "made to measure garment for the skin" Armani is introducing it's latest, called Color-Fil. Color-Fil opens a new era to lipstick color technology as it changes classic formulations and long lasting lipsticks. Color-fil technology provides full lasting color, high precision contours and exceptional comfort all combined in one formula. I don't think it can get any better.

Once again,  Giorgio Armani pioneers a breakthrough cosmetic color technology in Color-Fil, which comes directly from its' unique agent, Color bond. Color bond is the result of seven years of research and 20 patents. It offers an exceptional quality of comfort, luminosity and color intensity.

Rouge d’Armani lasts with all of this technology, up to 8 hours of uniform color. The lipstick itself is sealed in an elegant sleek black lacquered case, with an exclusive magnetic pocket book closing. It is almost advanced in packaging as well, as Rouge d’Armani uniquely shuts with an instant click.

Rouge d’Armani is available in a variety of gorgeous shades, for $30 and will be available on October 15th at giorgioarmanibeauty.com and at beauty counters.