press sample, bought by me, affiliate links

I am fortunate to try a lot of beauty products for my job. Some are hits, some are misses and some just really wow me. Once in a while, a beauty product will come along and I wonder how I've lived without it for so long.

The following beauty products are so unique and innovative that once you try any of them, you'll be wondering, why you didn't think of it first!

9 NEW Innovative Beauty Products You Can't Live Without

1. Nudestix Rock N' Roller Easy Eyeliner
If you have a hard time applying liquid liner, this easy eyeliner is for you. Made with an actual that resembles a teeny tiny pizza slicer (no sharp edges here), this liner rolls onto your lid to lay down the perfect line. From a thick or thin line, cat eye or perfect wing, it is all possible with this innovative eyeliner.

2. e.l.f. Mascara & Shadow Shield
This funky looking little shield is actually the perfect handy tool to protect against smudges and fallout! This innovative shield is made of silicon and it is super flexible. It actually shields your skin so say goodbye to fallout or mascara smears. It is reusable and reversible and works on both eyes with the flick of the wrist.

3. BECCA Under Eye Brightening Setting Powder
So setting powder for the undereye area has become a staple. But how about a brightening under eye setting powder that doesn't cake, crease or settle into tiny places or fine lines? Yes, please! That is just what BECCA has done with this innovative setting powder that blurs away lines and any imperfection as it sets concealer and brightening up your eye area giving you the look of a fresh makeup look.

4. Ardell Magnetic Lashes
Strip lashes can be hard to apply so that is where magnetic lashes come in. These are easier to apply and stay on! It takes a bit of getting used to, but once you wedge your own lashes between the magnets, voila! These lashes seem to magically, but actually magnetically click together and stay on until you remove them.

5. Natasha Denona Duo Chrome Top Coat
I love a duo-chrome effect but sometimes don't want to add a lot of new product to my already large makeup collection. That's where a product like this super innovative Duo Chrome Top Coat comes in; this top coat can be applied on bare lids, on top of eyeshadow, or on top of lipstick a gorgeous duo-chrome effect. This creamy, long-lasting formula is super versatile and comes in three shades that can be paired with almost any product you already have.

6. Crest 3D White Whitestrips + Therapy
This is a 2-step whitening kit that offers the same great whitening results as your favorite Whitestrips but comes with the NEW Enamel Strengthening Serum that nourishes teeth to strengthen enamel. These strips have a no-slip grip so they stay in place. They whiten your smile while strengthening your teeth in just 30 minutes.

7. Give Me Glitter Applicator Set
Glitter is having a big makeup moment right now, but sometimes it is difficult to apply. That is where this two-piece set comes in. With two different sized silicone applicators, applying glitter is easier than ever. The trick is to pick the right sized applicator and to "roll" the glitter on.

8. Venus Face Perfection
I am a face shaver. I like to be free of peach-fuzz and use face shaving as an extra step of exfoliation. It has literally changed my skin. Venus Face Perfection is a totally game-changer with 10 micro-openings that grab the smallest of hairs with absolute precision. I like how easy this handy mascara wand-sized tool is to use. It removes every last bit of hair from my face (chin, upper lip, forehead, and between my brows) and keeps it smooth for almost four weeks.

9. Makeup Eraser
The Makeup Eraser Makeup Remover Cloth is super innovative and I had to use it before I believed that it would actually remove all of my makeup — even waterproof mascara and longlasting lipstick with just water. It's super unique and really innovative and leaves feeling super clean and fresh. The Makeup Eraser is super soft and it a bit larger than your average washcloth. You just wet it and wash your face with it and makeup is magically removed. And one cloth works for 1,000 washes.

A press sample of the products featured have been provided for editorial consideration. All opinions are my own. Affiliate links have been used in the post. Please see disclosure policy for complete information.